London Retail Leaders Series - Customer Marketing Planning Workshop
Big Data for Humans, the marketer-focused Customer Analytics leader, hosted a free-to-attend workshop in the stunning new space at the top of Foyles bookstore in Central London.
"Enabling your Marketers to actively improve the value of your Customers"
At the breakfast workshop our Chief Customer Officer, Ian Webster, joined by Foyles CEO Paul Currie, used a series of case studies to illustrate how Marketing teams are able to supercharge their Customer Marketing. Alongside a hands on session, where the attendees were introduced to the Customer Marketing Playbook.
At the end of the session attendees walked away with:
- A documented set of your business and marketing objectives
- A prioritised list of customer marketing tracks based on your objectives.
- A personalised road map of initiatives aligned to achieving your objectives.
If you've ever wondered whether it's possible to be more targeted with discounts, achieve better marketing response rates through targeted communications, or win customers back from the competition without re-acquiring them, then this workshop is for you.
Beginning at 8:30am (for a 9am start), finishing by 10:30am on Tuesday 28th February.
Hosted on Level 6 of the stunning Foyles Bookstore, 107 Charing Cross Road.
The event sold out with 20 of the UK's top retailers joining us. Below are a few snaps of the event and you can read about the outcome on Ian Websters Blog.