In conjunction with Jelmoli, Big Data for Humans is delighted to launch our Retail Leaders Series in Switzerland. Over 350 executives have joined the Retail Leaders series in the first 6 months of 2017, including leading retailers Ralph Lauren, Zalora, Sephora and 7Eleven Philippines.
One more order from a retailer’s best customers typically equates to ~15% of annual revenue. This popular workshop explores best practice for planning programmatic Customer Marketing to unlock these additional sales from your data.
The Customer Marketing Plan Workshop
This is a free-to-attend breakfast workshop and spaces will sell out fast. The event will be co-hosted with Marc Huber, Head of Marketing & E-commerce at Jelmoli.
Marc will be revealing how he's using data to transform a business that is almost 200 years old!
This workshop is for retail executives responsible for planning and executing customer marketing programs. At the end of the workshop, delegates have learnt:
- How to align business objectives with programmatic customer marketing
- How to prioritise the tracks of customer marketing to support the objectives
- How to plan great campaigns that deliver new sales
- What the next six-month roadmap looks like
From 8:30am to 10:30am on Wednesday 27th September
Hosted at The Glockenhof in Zürich
Breakfast will be provided.
Please be advised these workshop are invitation only. If you would like to attend the next event please email [email protected]